Doral, Florida based law firm Caserta & Spiriti has undergone a total brand review and today unveiled its new logo, tagline and website to support its continued success as a leading full service law firm.
The new brand identity reflects Caserta & Spiriti’s commitment to provide the very best legal services in order to meet its client’s needs. The new tagline ‘Providing Results Through Integrity And Commitment’ illustrates that Caserta & Spiriti is there to support and understand its clients. Subtle changes have been made to the firm’s logo to reflect its current image.
The new website (www.csgfirm.com) which is set to launch on September 1, 2016, will seek to increase Caserta & Spiriti’s online presence and help to communicate with current as well as prospective clients.
After a competitive pitch process one overseas developer was chosen to lead the re-brand activities to work alongside Caserta & Spiriti’s marketing team. Web Design and SEO specialist Scott Iderose of InDesign Concepts (www.indesignconcepts.com) was chosen to supervise and oversee the rebuild and re-launch of the website and to help Caserta & Spiriti increase its digital marketing activity and online presence.
The re-brand of the logo was developed by Manila graphic design artist, Zatubaga, who worked closely with the Managing Members and staff to build a brand identity that reflects Caserta & Spiriti’s core values and future strategy.
Commenting on Caserta & Spiriti’s rebrand, Senior Managing Member, David Caserta said;
“It is important that Caserta & Spiriti retains its established values but at the same time develops a new and modern identity. The re-branding exercise will ensure that we get the right message out there. We feel it’s important to let people know what Caserta & Spiriti stands for and our new tagline ‘Providing Results Through Integrity And Commitment’ signifies the commitment of everyone at Caserta & Spiriti to the firm’s clients. The landscape for law firms is rapidly changing and we recognize the need for change.”
Joe Spiriti, Managing Member at Caserta & Spiriti commented;
“This is an exciting time for Caserta & Spiriti, as we have continued to develop as a firm throughout the difficult financial climate. We feel that during our time of growth its right to invest further into our marketing strategy so creating an even stronger brand presence both on and offline. We have worked closely with our staff, as well as focusing on our clients to develop a brand identity that represents what Caserta & Spiriti is about, which is ultimately our clients. The re-brand and launch of the new website represents our ambitions and shows how the firm has evolved into a dynamic full service law firm over the years.”
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